Nice to meet you!

My name is Kristy Gulsvig, and I am the founder and principal consultant for Spectiv Consulting. I bring over 15 years of brand and marketing strategy experience with companies ranging from startups to Fortune 500 organizations; B2B to DTC; and almost any industry you can name.

Nothing makes me happier than solving a puzzle. That’s why consulting is my passion, my past time, and my profession.

The bigger the challenge, the better the payoff. So let’s have a conversation. We’ll find a solution together!

 
 
“A brand is what people say about you when you’re not in the room.”
— Jeff Bezos, Amazon CEO

A brand is your reputation to the outside world. It is a collection of the thoughts and feelings that come to mind when someone mentions your name.

Every time someone comes across your brand - while using your product, viewing your website, or in a well-placed banner ad - they are forming opinions about your brand and the value you provide. Are you telling a clear and cohesive story across all touchpoints?

Brand Strategy is the ability to understand and influence the conversation about your company.

Spectiv takes a 360-degree approach to research and strategy as we expose the heart and mind of a brand. We provide a rigorous, fact-driven framework that explores the drivers of customer loyalty and brand engagement. The result is an authentic brand that magnifies your compelling strengths and captures the market's imagination.

The best brands are not our ideas. They're yours.

 

Brand and Marketing Strategy

 

With this level of focus, anything is possible. This is in-depth brand strategy, marketing execution, and team management that fuels business success and long-term growth.

 

Market Research

One-size-fits-all never fits anyone very well. We take a flexible approach to research and discovery for each organization. I consider market, audience and budget to recommend a plan that helps us find the answers we're looking for in the most efficient and effective way possible.

Brand Strategy

A rigorous and strategic approach results in authentic brands that create enthusiastic ambassadors and fierce loyalty. From name development to product positioning, and all the steps that lead there; we do it the right way.

Marketing Execution

When you have a firm grasp on strategy, everything else comes naturally. I dig deep to understand audience, goals, and objectives to create marketing strategies that demand the right kind of attention.

Team Management

Fostering and developing talent is part culture-building, part knowledge building. Building a structure for personal and professional growth, results in happier, more successful teams.

 

ADDITIONAL EXPERTISE

  • Strategic Planning

  • Marketing Calendar Planning & Execution

  • Talent Development

  • Communications Strategy

  • Go-To-Market Strategies

  • B2B Sales & Pitches

  • Content Strategy

  • Social Media Strategy

  • Digital Media Strategy

  • Executive Consulting

  • M&A Communications & Brand Consultation

BRAND NAMING

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LOYALTY PROGRAMS

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SOCIAL MEDIA STRATEGY

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DIGITAL MEDIA STRATEGY

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STRATEGIC PLANNING

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BRAND NAMING | LOYALTY PROGRAMS | SOCIAL MEDIA STRATEGY | DIGITAL MEDIA STRATEGY | STRATEGIC PLANNING |